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Metrics and measurement

Page history last edited by Mia 10 years, 11 months ago

[Mia - I'm starting with some big questions because it's an area I know nothing about.]

The technical approaches

API keys, logs, whatever - what works best? If the answer is 'it depends', what does it depend on?

The business requirements

Funders, managers, boards, marketing - what do we need to provide to whom? How comparable to previous metrics and stats does it need to be? How much explanation or help with interpretation is required?

Comments (1)

Mia said

at 5:45 pm on Mar 23, 2009

It's not just stats and graphs - there's some good discussion already at http://museum-api.pbwiki.com/the%20problem#comment1210844983 - Seb suggested this start for ROIs on APIs - not strictly a metric, but in terms of measurable impact, ROI is something the business parts of our organisations might respond to:

"- reduce expenditure of development (measured by staff/budget cuts in web or interactive dev team)
- reduce time to deliver (measured by time to live of new applications)"

Tony Crockford suggested that providing access would act as a form of marketing and increase physical visits - "the easier it is to share the collection and the wider it can be shared, the more return in the form of physical visits will be gained".

Mike added:
"- reduce costs and time for future development and integration
- increased exposure to online content (=increased physical visits/sales? = better for DCMS/funders? - but also need to work on metrics!!)
- increases cross-sector (and beyond) working by reducing costs and complexity"

Jeremy's point about hosted services raises the issue of how an organisation works with a third-party supplier to get the right stats and metrics in a timely manner.

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